Marketing automation tech, news & insights | Merkle

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We are a team of Salesforce Marketing Cloud developers, consultants, specialists and enthusiasts. We work at Merkle, a global digital agency that delivers experience-led transformation. Marketing Cloud is not only our job, it is our passion. This is where we want to share our tips, working concepts, design ideas, hacks, and more. Subscribe to our newsletter for regular updates!

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Journey Builder Custom Activity Deep Dive

Journey Builder Custom Activity Deep Dive

Introduction In the previous article, we have reviewed various types of custom components that exist in Marketing Cloud. Today we will describe in detail the development of the first and…

Multi-Factor Authentication

Multi-Factor Authentication

You’ve probably noticed a pop-up message that appears from the recent times once you login into your Marketing Cloud instance telling you to enable Multi-Factor Authentication aka MFA. Why should you enable it? How to do…

Meet SFMC Behavioral Triggers

Meet SFMC Behavioral Triggers

What? Behavioral Triggers start from Behavioral Marketing or Behavioral Targeting – the way you reach out your customers using their past actions and behavior. As examples could serve running a specific…

Enhance platform functionality with custom solutions

Enhance platform functionality with custom solutions

Salesforce Marketing Cloud platform provides a huge range of capabilities for implementing and automating marketing needs. However, if you do have the experience in the long-term use of this platform,…

Interactive Email Form Block Discovery

Interactive Email Form Block Discovery

Innovative, engaging and interactive email form blocks are live in Salesforce Marketing Cloud Content Builder since March 2020 Release. The form enables marketers to easily build interactive form that rendering in the…